MAYA PB
Designer and Creative Lead
2022<br>Visual Identity and Packaging Design<br>Creative Director Michael Greenblat / Designers Ruolin Feng + Rogerio Lionzo / Industrial Designers Dan Snyder + Soizic Porhel + Jérôme Laurendeau

Born Dreamer

2022<br>Visual Identity and Packaging Design<br>Creative Director Michael Greenblat / Designers Ruolin Feng + Rogerio Lionzo / Industrial Designers Dan Snyder + Soizic Porhel + Jérôme Laurendeau

2022
Visual Identity and Packaging Design
Creative Director Michael Greenblat / Designers Ruolin Feng + Rogerio Lionzo / Industrial Designers Dan Snyder + Soizic Porhel + Jérôme Laurendeau

Charli D’Amelio is a TikTok star with a reality show and clothing line. FORMA came to our team to add fragrance to her portfolio.

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My role was hands on design, concepting, and leadership with a fluid team on a tight timeline to create a perfume as cool, sweet, and TikTok shareable as Charli.

My role was hands on design, concepting, and leadership with a fluid team on a tight timeline to create a perfume as cool, sweet, and TikTok shareable as Charli.

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Unusual for a fragrance, we prioritized refillability, recyclability, and using recycled materials from the bottles to the boxes.

Unusual for a fragrance, we prioritized refillability, recyclability, and using recycled materials from the bottles to the boxes.

See more on TikTok .

See more on TikTok.